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Amy M. Avery, M.A.Ed.

The journey so far

  • 2005
    Kick off
    After a decade of working within hospitals and earning a Master's degree in adult learning and communication theory, I launched my own venture—partnering with regional clients on marketing, communications, PR and philanthropy.
  • 2009
    From solo to six figures
    With a quick expansion to national and international clients, I scaled up to build a team of freelance writers + designers and reached my first $100K year.
  • 2013
    Book debut and a national stage
    Partnering with a long-term client and colleague, I turned expertise into impact, with a book and national webinar on marketing a physician practice. Clients later commissioned me for 2 other titles.
  • 2015
    Celebrating 10 years
    A decade in, repeat clients and referrals now drive 95% of my work and an average of 50 projects every month.
  • 2021
    From lead writer to enterprise-wide communicator
    Over a 5-year span with IBM Watson Health, I moved up from contract writer to lead global writer, and was later tapped to spearhead the internal comms strategy for its spin-off, from the ground up.
  • Today
    Ready to schedule your next project
    Let's chat.
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What my clients are saying

  • Hi Amy. Thanks for your hard work. We really like both [versions] of the copy; it’s hard to decide! . . . We look forward to your next project.
    -- Business development manager for an advertising & marketing agency
  • I love working with you, because you just 'get it.' You understand our interview subjects and what to ask them [in order to] to accomplish the results we need.
    -- Editor and content specialist, healthcare marketing
  • I just wanted to call to say ‘job well done.’ You took a complicated topic and made it easy to understand.
    --Physician and project SME, who called me directly to share this feedback
  • Thanks, Amy. I really needed someone with a critical eye. Nobody else picked up on the items you found.
    -- HR benefits manager
  • After working with you awhile, I've learned to ask myself, 'How would Amy communicate this?' I've learned a lot from you, and even with AI, I still rely on having you on our team!
    -- IT manager, for ongoing employee change management comms
  • I am glad we have you to support our efforts. We just can’t do it all ourselves, and I appreciate your help.
    --From a client’s boss, for on-going marketing communications work

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