Hi, I'm Amy — your healthcare content and strategy partner
For 20+ years, I’ve helped hospitals, health systems, CROs, pharma, health IT and med‑tech organizations tell stories in ways that matter — to them and to the people they serve: B2B, B2Patient and B2Clinician.
A decade of working within hospitals and health systems drives my passion to champion the stories of SMEs and patients alike. I obsess over the details to create deliverables that resonate with your audiences — whether they're down the hall, up the street or around the world.
A decade of working within hospitals and health systems drives my passion to champion the stories of SMEs and patients alike. I obsess over the details to create deliverables that resonate with your audiences — whether they're down the hall, up the street or around the world.
• well-researched • accurate • on time • within budget •
See health industry examples
Download a variety of deliverables from my 20+ years in health marcom.
Let's start with your projects
I'll create a custom portfolio based on your interests, goals or next project.
Just want to learn more?
Let's talk about specific projects or general ways I can support you and your team.
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Targeted copy: B2Patient, B2Clinician
For each project, I create customized, engaging, high-quality print, digital and video content that captures attention and drives action.
- Specializing in health literacy and plain language communications
- Features, profiles and educational content to connect key stakeholders with complex health and medical topics
- Targeted web copy and landing pages
- Email and social media campaigns
- Health literacy content review and creation: campaigns, website and microsites, collaterals
- Foundations/philanthropy collaterals: print, video, digital
Content strategy for your external audiences
I align content strategies with your business objectives and audience needs: consumers, patients, clinicians, C-Suite and other B2B decision-makers, philanthropic donors, and partners.
- Start with your goals and core message
- Align to strategy -- yours or one we create together
- Confirm style (or create one)
- Define tactics and timelines
- Create deliverables
- Oversee SEO, QA, legal and medical review
- Prepare for the next step or project
Content strategy for internal teams
I help you build a distinctive voice and messaging to advance your team members' success, and yours. I'll partner with you to:
- Support leaders in HR, IT, legal, finance, change management, sales, marketing, the C-Suite, managers
- Simplify complex communications: policies, handbooks, M&A, organizational goals, Agile initiatives and financial benchmarks
- Create and execute compelling case studies and storytelling strategies
- Develop core messaging frameworks for your most business-critical projects and teams
- Refine and communicate your value propositions
A note about AI
"Artificial Intelligence helps you synthesize what’s already been published.
I help you communicate concepts in ways not yet created. So your stakeholders discover those insights from you."
-- Amy M Avery
What my clients say . . .
- Hi Amy. Thanks for your hard work. We really like both [versions] of the copy; it’s hard to decide! . . . We look forward to your next project.
-- Business development manager for a healthcare advertising & marketing agency - I love working with you, because you just 'get it.' You understand our interview subjects and what to ask them [in order to] to accomplish the results we need.
-- Monica D., Editor and content specialist, healthcare marketing - I just wanted to call to say ‘job well done.’ You took a complicated topic and made it easy to understand.
--Physician and project SME, who called me directly to share this feedback - Thanks, Amy. I really needed someone with a critical eye. Nobody else picked up on the items you found.
-- HR benefits manager, pharma - After working with you awhile, I've learned to ask myself, 'How would Amy communicate this?' I've learned a lot from you, and even with AI, I still rely on having you on our team!
-- Health tech corporate manager, for ongoing IT-related employee change management comms - I am glad we have you to support our efforts. We just can’t do it all ourselves, and I appreciate your help.
--From a client’s boss, for on-going marketing communications work