Portfolio
The button above opens my sample portfolio (PDF),
a variety of writing and strategic comms samples
from my 20+ years serving B2B, B2C and B2Clinician clients all over the globe.
But I'd like to start with you.
Your goals, voice and audience will always shape the final product. Let me know what you're working onor the kinds of projects you'd like to see. I'd love to curate a sample of my work, customized for your next project.
Clients I've worked with
B2B & B2C
- A.I. duPont/Nemours Pediatrics, Delaware
- The Cleveland Clinic
- Geisinger Health System & Foundation, PA
- Baylor Health System, Texas
- BayCare Health System, Virginia
- Rush University Medical Center, Chicago
- Sentara Health System, Florida
- FirstHealth of the Carolinas
- Hill Physician Group, California
- Manchester Memorial Hospital & Foundation, Connecticut
- Merative Health Tech, international
- Mercy Medical Center, serving SD, IA, NE
- Blue Cross & Blue Shield (various internal and external)
- UNC-Chapel Hill School of Medicine
- Visiting Respiratory Care
- Eastern Connecticut Health System
Associations & Publications
- HIMMS
- North Carolina Magazine
- Healthcare IT magazine
- Pharmaceutical Manufacturing & Packing Sourcer magazine, London
- Amer. College of Healthcare Executives, Congress presentations
- Society for Healthcare Strategy & Market Development (SHSMD)
- Connecticut Comm. to Prevent Child Abuse
- IABC, state chapters
MarCom Agencies
- Wax Custom Publishers, national
- Divurgent Healthcare Consultants
- Harkins Sales & Marketing
- Dowden Health Custom Publishers, NJ
- Image Marketing Group, Inc.
- Insights Direct, PA
- Prairie Dog Advertising & Marketing, MO
Pharma, Medical Device
- Talecris Pharmaceuticals, international
- MeadWestvaco Pharma Packaging, international
- CapMed, Div. of Bio-Imaging, Newtown, PA
Foundations
- The Duke Endowment, NC
- Meredith College, NC
- Geisinger Health Foundation, PA
- Green Dragon Foundation, PA
- Multiple hospitals and health systems
About AI . . .
Artificial Intelligence helps you synthesize what’s already been published.
I help you communicate concepts in ways not yet created. So your stakeholders discover those insights from you.
-- Amy M Avery
Other notable achievements
- Feature- or cover-story writer for >30 client publications
- 40x winner of national & international writing and strategic-communications awards
- Proponent of ethical use of AI + my expertise to improve processes and content: Claude, M365 Copilot, Jasper, and exploring more each week
- Author of 3 books
- Speaker for national and international health communications conferences
- Corporate Style Guide author and expert
95%
Client Retention
956+
Projects Completed
78+
Happy Clients
40+
Industry Awards
What my clients are saying
- Hi Amy. Thanks for your hard work. We really like both [versions] of the copy; it’s hard to decide! . . . We look forward to your next project.
-- Business development manager for an advertising & marketing agency - I love working with you, because you just 'get it.' You understand our interview subjects and what to ask them [in order to] to accomplish the results we need.
-- Editor and content specialist, healthcare marketing - I just wanted to call to say ‘job well done.’ You took a complicated topic and made it easy to understand.
--Physician and project SME, who called me directly to share this feedback - Thanks, Amy. I really needed someone with a critical eye. Nobody else picked up on the items you found.
-- HR benefits manager - After working with you awhile, I've learned to ask myself, 'How would Amy communicate this?' I've learned a lot from you, and even with AI, I still rely on having you on our team!
-- IT manager, for ongoing employee change management comms - I am glad we have you to support our efforts. We just can’t do it all ourselves, and I appreciate your help.
--From a client’s boss, for on-going marketing communications work